Comic-con International 2013 Pics!

I'm finally getting around to posting my Comic-con pics from this year, the first time I actually exhibited.
It's a work in progress, but you can see the to-date set here at my facebook page, and hopefully I'll find another photo-sharing site as well. (I can't seem to load to my Flickr account, so...)

I'll also get around to doing a full report, once I iron our a few problems, and find the time during what will be a very hectic fall schedule, with Baltimore and Ohio Comic-cons coming up, and some other exciting events!

I will say that Comic-con this year was exceedingly crowded with some very enthusiastic crowds that started lining up around 6:00 every morning, before the sun even came up.  Thanks to jet lag, I was up around 5:00 each morning, which actually worked to my advantage, allowing me to easily get into work and have my table ready usually an hour or two before the doors opened.

 

I will say that walking the show floor early, when the lights seemed dim, and few people were around was an amazing experience!  I was able to totally geek out walking past huge banners of superheroes and video games, a life-sized LEGO Iron Man and even Thor's hammer.  Unfortunately, because I was working the show, I did not see more than 20% of the show.

I did see lots of costumes, and met some wonderful people, and have a lot more to tell you when I get the chance.  And I got to do my first convention sketch, live!  I've done plenty of little sketches for people, but this was a complete illustration, penciled and inked as people walked by and watched, which I never thought I could do, so... I did it again, and plan to do more at future shows. :0)

Click that link above for the rest of the pics, and be reassured that there are a lot more to come.

All the best,    JOHN :0)

Diversification: Everybody's Doing It.

Once upon a time I thought it was funny to walk into a Music/Vacuum Cleaner Repair shop, and look at CDs while surrounded by broken vacuum cleaners.  I guess the owner had a talent, and a love for music, and couldn't decide which to follow.  Today, you walk into a bookstore, and there are toys, coffee, CDs and DVDs, etc.  Walk into a coffee shop and there's assorted snacks, CDs, mugs and other stuff.  In today's economy, it makes sense to have a variety of items to sell, since once you get the customer in the shop, you want him or her to buy something, anything.  Every store is a variety store these days.

The same applies to online stores.  Amazon and Target have thousands of items to buy, from food to clothing to books, so you can do a lot of shopping with them.  This blog is all about running a small business, though, and we especially need to think about diversifying.  But how much, and when are just two of many questions.  I've talked about Cost of Goods Sold before, and inventory, and these require a lot of thought before you go buying stuff with intent to sell.  And don't forget shipping.  The big stores can afford to offer free or discounted shipping, where such an offer from a small business can kill any thought of a profit.

Every cartoonist out there wants to sell not only their books, but t-shirts, mugs etc.  Merchandising is where the bucks are, even for the big name cartoonists. This is where Bill Watterson of Calvin & Hobbes fame had his biggest disagreement with the Syndicates, who wanted to merchandise his strip, but he felt it would compromise the strip's integrity and charm.  Which leads us to our Hot Topics for today:
Should we diversify?
If so, when?
And how much?

So should you?  Probably. Eventually.  If you've just started putting cartoons on the web, it's a bit too soon to try selling t-shirts.  Wait until you build a loyal audience, and you have some genuine interest in your stuff.  If you're running your business as a real business, and not a hobby, then those t-shirts will sit around a while, and you cannot deduct the price of them until you actually sell them.  Please read my earlier posts about Cost of Goods Sold, Pricing, and Inventory.

Print on Demand online shops allow you to put your image on just about anything these days, but I would choose a few items wisely, and focus on them.  Quality over quantity, without exhausting your audience with too much to see.

Which brings us to a point that I've discussed before about publishing, that applies to merchandise. Print on Demand is expensive.  If you price your merchandise too high, you won't likely sell it.  Price competitively, and you make no profit.   This brings us back to that earlier point about quality over quantity.  Choose an item, like a t-shirt, and look around for quality shirts at a good price.  More than likely you can even save by buying in bulk, but again, watch out how much you buy, because you may have them awhile.  You can do this with anything, of course, although to get truly competitive prices, you really need to order a lot.  Be sure you have that supportive audience.

Finally, don't forget the bottom line.  You cannot deduct the cost of items you buy to sell until you actually sell them.  The more you offer, the more inventory you have, which takes up space, and costs money that you do not get back until the merchandise is sold.  And to sell it takes time to set up a shop, to get the word out, and requires advertising.

So make sure you're really ready to take that next step into diversifying your online shop.  If you want to become a retail type store, that could work for some people, but make that your business plan.  If you're an artist, cartoonist, writer, or other creative, then it may be easier to sell your books or art through a place like Lulu, or set yourself up with a printer, get a few thousand copies of your book, and really focus on selling it.  It's simple to have a link or two on a blog or website.  It's a whole other enchilada to actually have an online shop with changing and growing merchandise.

For the right person or group, though, that online shop can keep customer interest, spread sales out throughout the year, and create focus for your advertising.

With that in mind, please consider visiting my online shop where we now offer many fine things, from books to t-shirts, and artwork and more. :0)

And did I mention that we're currently offering FREE SHIPPING for the next week or so?

Happy Holidays!    JOHN :0)

Knight and Day revisited

It's hard to believe that it's been five years since my first comic strip collection came out. Knight and Day is our flagship comic, and still holds it's own with a recent graphic novel sequel, and a host of other projects to stand beside.

Maybe because it was my first book, but it holds a very special place in my heart, and I believe it still holds the most sales. Of course, it's had a head start on the other books, and in retrospect, it is still a very strong book, full of lots of fun, lots of laughs, and lots of life.



"Take Me Away From All This!!" is the story of Steven and Amy (Day) Knight... newlyweds who are learning what it means to share everything with another person, from personal space to finances, to... everything! And they're learning that it is not easy.

Besides being my first "hit", Knight and Day had a lot of firsts for me, and a lot going for it. The comic strip was syndicated across dozens of websites, appeared in a local newspaper, and even appeared at Tribune Media's Comics Edge. This strip was my closest to beign syndicated, as well, and it was nice to receive praise from comic strip Editors... although they eventually passed on the strip. Still, the reason they passed was that it was too similar to other strips out there, in particular strips about newlyweds. Being compared to other strips already syndicated was strong praise indeed, but watching the strips I was compared to eventually end and fade away was just a little frustrating, with me wondering if I had had the chance, would I have 'made it'.

I'm sure I would have. I really wanted it, and still do. Right now, though, I'm enjoying a terrific freelance career, and am taking the time to develop my art and writing. I have a new comic strip in mind, but I won't debut it until it is ready. I learned that lesson with Knight and Day, and my earlier strips.



With Knight and Day I followed the advice of all the greats... I wrote every day, I drew every day, and I did not rush to send strips out to the Editors. I dreew several hundred strips, and even then I only drew the ones that I was absolutely sure about.

Even better, I didn't start the strip until I was ready. I spent 3 months doing nothing but taking notes and making sketches. I worked out all the problems and all the details in the preliminary stages, so that when I started the strip, I knew where I was going with it.

Belive me, if you want to create a comic strip, or similar project, this is some of the best advice anyone can give. I heard it from others, and they heard it from others, but we all pretty much learned it the hard way.

**You cannot rush greatness**

Knight and Day was a hit pretty much from day one (alright, day 6), and it was because I took the time to get it right. I've seen a lot of strips on the web that are not consistent, or have no direction. Some tell stories, which helps keep direction, but Editors are not looking for story strips because they need strips that have easily identifiable characters: strong characters that the reader can identify with, and 'know' in a short time. You simply can't make this stuff up as you go along, or you might get lost. And if you get lost, your reader's are going to get lost... in more ways than one. :0)

The book also has my first travel stories, with the ever popular trip to England, and some greta crossover work with Cartoonist Brian Hughes, and a few other special events in there, including my tributes to some of my favorite Cartoonists at the time.

Check it out at the link below. I'd really appreciate it. :0)

All the best, JOHN :0)




Learn more about this book here, or...